A complete WooCommerce transformation for Sturgis Guns featuring a custom storefront, firearm-specific ecommerce workflows, advanced performance optimization, and a proprietary website management platform built around their business.
Sturgis Guns needed a complete ecommerce rebuild designed to modernize their online presence and create a faster, easier shopping experience for a large firearms and accessories catalog. We rebuilt the website around WooCommerce and developed a custom management system that gives the business greater control over products, content, inventory workflows, redirects, promotions, and the overall customer experience.
The existing ecommerce setup needed to support thousands of products while remaining fast, organized, and easy for customers to navigate. The project also required preserving traffic from the previous store, handling firearm-specific purchasing requirements, improving mobile usability, and giving the team better tools to manage the website without relying on a developer for every change.
We designed and developed a completely customized WooCommerce storefront along with the proprietary Sturgis Guns HQ management system. The build included custom homepage and product experiences, advanced product filtering, mobile navigation, slide cart and wishlist systems, FFL purchasing workflows, redirect management, inventory tools, promotional and webinar features, SEO controls, performance diagnostics, analytics, and a suite of custom administrative tools built specifically around the way Sturgis Guns operates.
The result is a modern ecommerce platform that gives Sturgis Guns significantly more control over its online business while creating a faster and more streamlined experience for customers. Performance optimization reduced cached page response times from roughly 2.7 seconds to approximately 0.05 seconds, while the custom HQ system consolidated many day-to-day website operations into one purpose-built management dashboard.
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